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This is the data protection policy ("Data Protection Policy") for www.linklift.it, the services provided for Italiano users available under the domain and sub-domains at linklift.it (the "Site").

Scope

This Data Protection Policy describes how LinkLift Ltd., German subsidiary, ("LinkLift", "company", "we", "us" or "our"), located at Auguststr. 84, 10117 Berlin, Germany, collects, stores, uses and discloses your personal information in connection with the performance of the services that are made available to you through the Site.

Other LinkLift websites worldwide operate under similar privacy practices and, subject to the requirements of applicable local law, we strive to provide a consistent set of privacy practices throughout the global LinkLift offerings.

By accepting the User Agreement during the process for registering a LinkLift account or by using the Site, you expressly consent to the collection, storage, use and disclosure of your personal information by LinkLift as described in this Data Protection Policy. LinkLift is the sole data controller with regard to any processing of LinkLift users' personal information.

This Data Protection Policy is valid from 28. February 2007 and is effective upon acceptance by new registering users and is otherwise effective on 17. October 2006 for all users that have previously registered with LinkLift.

Collection and Storage

You can browse the Site without telling us who you are or revealing any personal information about yourself. However, once you give us your personal information, you are no longer anonymous to us.

If you choose to provide us with personal information, you expressly consent to us transferring that information to, and storing it on, servers located in Germany. As part of this process we will transfer your personal information to LinkLift Ltd., Deutschland. The laws on holding personal data in Germany may be less stringent than the laws applicable to the United Kingdom, but we will transfer and store your information in a safe, confidential and secure environment.

We may collect and store the following personal information about you:

1. email address, the password (you picked for logging onto the Site), physical address, telephone number and other contact information, and (depending on the service used) sometimes financial information, such as credit card or bank account details;
2. transactional information based on your activities on the Site (such as information on your buying and selling activities, website descriptions and other content you generate or information that relates to your account);
3. postage, billing and other information you provide to purchase or post an item;
4. correspondence through the Site, correspondence sent to us and feedback;
5. computer sign-on data, statistics on page views, information and statistics on traffic to and from the Site (including the URL you just came from and the URL you go to next, whether they are URLs on the Site or not), advertising data, IP address, browser information and standard web log information; and
6. supplemental information from third parties (for example: (a) if you incur a debt to us, we will generally conduct a credit check by obtaining additional information about you from a credit reference agency, as permitted by law; (b) if the information you provide cannot be verified, we may ask you to send us additional information, or to answer additional questions to help verify your information.); (c) if you use a third party website providing a service for LinkLift, or use a website that facilitates your activity on LinkLift, that website may provide personal information about you and your transactions back to LinkLift.

Use by LinkLift

Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customised experience.

We may use your personal information to:

1. provide the services and customer support you request;
2. collect fees, and troubleshoot problems;
3. prevent potentially prohibited or illegal activities, and enforce the User Agreement;
4. customise, measure, and improve our services and the Site's content and layout;
5. tell you about our existing products and services, changes to our existing products and services, new products and services and promotional offers based on your notification preferences; and
6. compare information for accuracy and verify it with third parties.

If you do not wish to receive marketing communications from us, we encourage you to notify us immediately. Please note that you cannot opt out of receiving administrative information that you need to know in order for us to provide you with our services.

Marketing by Third Parties

We don't sell or rent your personal information to third parties for their marketing purposes without your explicit consent. However, we may aggregate your personal information with information on other users and information we collect from other companies (such as demographic data) and disclose such aggregated, non personal information to advertisers and other third parties.

Our Disclosure of Your Information

We may disclose your personal information to:

1. other LinkLift users, whether located within the United Kingdom or abroad. For example, where you are involved in a transaction with another user, the other user may view your email address and obtain your contact information and postal address to help complete the transaction;
2. LinkLift Ltd., Deutschland for the purpose of providing the LinkLift services;
3. our parent companies, subsidiaries and other companies within the LinkLift Ltd. group to help detect and prevent potentially illegal acts, or to provide joint services;
4. service providers under contract who provide elements of our services, provide separate services that are complimentary to your use of the Site or otherwise help with our business operations (such as fraud investigations, payment collection, IT and Internet Services (e.g. Hosting), affiliate and rewards programmes and marketing activities);
5. other third parties to whom you explicitly ask us to send your information, or about whom you are otherwise explicitly notified and consent to when using a specific service;
6. law enforcement agencies, other governmental agencies or third parties in response to a request for information relating to a criminal investigation, alleged illegal activity or any other activity that may expose us, you or any other LinkLift user to legal liability. The personal information we disclose may include your User ID and User ID history, name, city, country, telephone number, email address, complaints or anything else that we deem relevant;
7. other business entities, should we plan to merge with, or be acquired by that business entity. Should such a combination occur, we will require that the new combined entity follow this Data Protection Policy with respect to your personal information. If your personal information will be used contrary to this Data Protection Policy, you will receive prior notice.

Without limiting the above, in an effort to respect your privacy and our ability to keep the community free from LinkLift users who attempt to carry out fraudulent or illegal activities on the Site, we will not otherwise disclose your personal information to other LinkLift users or third parties without a court order (or in circumstances where we are under a substantially similar legal obligation), except when we believe in good faith that the disclosure of such information is necessary to prevent imminent physical harm, property damage or financial loss or to report or put a stop to suspected illegal activity.

Cookies

On the Site, we use "cookies" (small files placed on your computer’s hard drive) as “session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. In our affiliate program, we use cookies so as to track an remunerate our affiliate partners. These affiliate cookies expire in either 30 or 60 days, depending on the affiliate program. You are always free to decline our cookies if your browser permits, although doing so may interfere with your use of the Site.

Account Protection

Your LinkLift password is the key to your LinkLift account. Use unique numbers, letters, and special characters and do not disclose your password to anyone. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account, including actions that result in fees being charged to your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify us and change your password.

When you re-visit the Site from a computer that you have used to access the Site previously, certain information about you may be visible before you log in, such as your User ID or information relating to your LinkLift activities (for example, details of items that you are bidding on or "watching"). In addition, reminders from LinkLift may also be visible. Therefore, if you access the Site from a shared computer or a computer in an internet café, such information and reminders may also be visible to other individuals who use the computer after you.

Accessing, Reviewing and Changing Your Personal Information

You can see, review and change most of your personal information by logging into the Site and going to the "My Account" section. You must promptly update your personal information if it changes or is inaccurate. Upon your request, we will close your account and remove your personal information as soon as reasonably possible, based on your account activity and in accordance with applicable law. We do retain personal information from closed accounts in order to comply with legal obligations, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce the User Agreement, and take other actions as permitted by law.

Security

We use standard industry practices, including encryption, passwords and physical security, to protect your personal information against unauthorised access and disclosure. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from the Site. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

Third Parties

Except as otherwise expressly included in this Data Protection Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to third parties, whether they are advertisers or publishers on the Site or other websites throughout the Internet, different rules may apply to their use or disclosure of your information. We do not control the privacy practices of such third parties and we encourage you to read their data protection policies and ask questions before you disclose your personal information to them.

General

We may amend this Data Protection Policy at any time by posting the amended terms on the Site. All amended terms shall take effect automatically 30 days after they are initially posted on the Site. In addition, we will notify you in accordance with your notification preferences.

If you have any questions about this Data Protection Policy, please contact LinkLift Customer Support.